Training Calgary

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  • Design Essentials
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  • Illustrator
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Design Essentials, Part 1 2 days | $825 + HST

This two-day course is designed for those who want to learn how to create professional, relevant, and effective marketing communications. Prerequisite: proficiency in either InDesign, Illustrator, or Microsoft Publisher.

Think Like A Creative Pro

• understanding brands: why some work and others don't
• the design process
• the creative brief
• research: the competition, the target market, etc.
• brainstorming
• creating a Mood board: using imagery, typography, and colour to convey an idea and create the feeling of a brand personality

Design Fundamentals & the Designer's Toolbox

• using InDesign and Illustrator
• review of great type and why it works. Review of bad type and why it doesn't.
• typography fundamentals: the language of type, manipulating type
• types of type: typefaces & personality
• type as a texture/graphic
• pattern & alignment
• white Space
• hierarchy & composition
• the grid system
• basic colour theory
• creating a poster



Design Essentials, Part 2 2 days | $825 + HST

This course is designed for those who want to create basic marketing material: newsletters, information one-sheets, business cards, etc. Prerequisite: proficiency in either InDesign, Illustrator, or Microsoft Publisher.

Design a Newsletter or a series of Info Sheets

• document essentials
• designing important page elements
• consider hierarchy and composition
• finessing your project

Design an Identity Package

• basic Logo
• business Card
• letterhead
• envelope

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