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    Infographics 1 Day | 7 hours | $550 PLUS TAX

    Calgary organizations that communicate data visually make faster, clearer impressions than those that rely on tables and text. This workshop teaches the complete infographic process -- finding the narrative in your data, choosing the right format, and building the graphic in Illustrator and Photoshop. Hands-on throughout. Prerequisite: Adobe Illustrator 101 or equivalent experience.

    Introduction

    • » round table
    • » what is an infographic?
    • » sample inforgraphics
    • » the good, the bad, the ugly
    • » infographic as marketing tool

    Getting started

    • » researching topics
    • » finding the best data
    • » looking at data from various angles
    • » finding the kernel of a story

    What type of infographic?

    • » common infographic styles
    • » choosing the appropriate type
    • » converting the data to graphics

    Telling the story

    • » structuring the narrative
    • » the core message
    • » attention grabbing headlines

    The design stage

    • » your audience
    • » brainstorming
    • » visualizing the data
    • » creating a mood board if necessary
    • » sketching ideas on paper
    • » selecting appropriate colours
    • » choosing the typeface(s)

    The tools

    • » using Illustrator
    • » advanced Illustrator concepts
    • » using Photoshop

    Saving and exporting

    • » what format?
    • » posting online
    • » should it be responsive?